What Is the Louis Vuitton Square Pattern Called?

Have you ever seen a bag or accessory with a pattern of interlocking L’s and V’s? That iconic design is none other than the Louis Vuitton square pattern. This pattern has been a hallmark of the brand for over a century and remains one of the most recognizable luxury fashion motifs in the world.

The Louis Vuitton square pattern, also known as the LV monogram, was first introduced in 1896 by Georges Vuitton, son of the brand’s founder, Louis Vuitton. The design was inspired by late Victorian-era Japanese and Oriental designs that were popular at the time. The overlapping L and V symbols were meant to create a unique and recognizable logo for the brand while also being aesthetically pleasing.

The Origins of the Name

The LV monogram is often referred to as the “Louis Vuitton square pattern,” but it actually has several different names depending on who you ask. Some call it the “LV monogram,” while others refer to it as the “LV logo.”

Interestingly enough, despite its widespread popularity, there isn’t an official name for this iconic design from Louis Vuitton itself. That being said, it’s clear that no matter what you call it, this pattern is instantly recognizable to anyone familiar with luxury fashion.

The Elements of the Design

The Louis Vuitton square pattern is made up of several different design elements that work together to create its signature look. At its core are two interlocking letters: an L and a V. These letters are repeated throughout the pattern in various sizes and orientations.

Surrounding these letters is a series of abstract shapes that give depth and visual interest to the design. These shapes include flowers, quatrefoils (four-leaf clovers), and stars – all motifs that have been featured in other Louis Vuitton designs over the years.

How It’s Made

The Louis Vuitton square pattern is created using a combination of printing and embossing techniques. The letters and shapes are printed onto the canvas or leather material using heat transfer, while the background is embossed with a small repeating design to give it texture.

This process requires a high level of precision and attention to detail to ensure that each bag or accessory comes out looking perfect. It’s this attention to detail that sets Louis Vuitton apart from other luxury brands.

The Popularity of the Pattern

The Louis Vuitton square pattern has become one of the most sought-after motifs in luxury fashion. It’s been featured on everything from handbags and wallets to clothing and even furniture.

Part of what makes this pattern so popular is its versatility. It can be dressed up or down depending on the occasion, and it works well with a variety of different colors and styles.


In conclusion, the Louis Vuitton square pattern is an iconic design that has stood the test of time. Its interlocking L’s and V’s have become synonymous with luxury fashion, and its popularity shows no signs of waning anytime soon. Whether you’re a fan of high-end fashion or not, there’s no denying the impact that this pattern has had on the industry as a whole.