What Is the Checkered Louis Vuitton Pattern Called?

If you’re a fan of Louis Vuitton, then you’ll undoubtedly recognize the iconic checkered pattern that adorns many of their products. But have you ever wondered what this pattern is called? In this article, we’ll take a closer look at the history and significance of the checkered Louis Vuitton pattern.

History of Louis Vuitton

Before we dive into the checkered pattern, let’s first explore the history of Louis Vuitton. The luxury fashion brand was founded in 1854 by a French designer named Louis Vuitton. Originally specializing in high-end luggage and travel accessories, the brand has since expanded to include clothing, shoes, and accessories.

The Checkered Pattern

The checkered pattern that is so closely associated with Louis Vuitton is actually called the Damier pattern. It was first introduced in 1888 as an alternative to the brand’s original monogram print, which had become too widely copied. The Damier pattern features a geometric design of alternating squares in two shades – usually brown and beige or blue and white – arranged in a checkerboard pattern.

Evolution of Damier Pattern

Over the years, Louis Vuitton has released several variations of the Damier pattern. In 1996, they introduced the Damier Ebene – a darker version of the original brown and beige design – which quickly became one of their most popular patterns. In 2008, they released another variation called Damier Graphite, which features a black and gray colorway.

Significance of Checkered Pattern

The Damier pattern holds great significance for Louis Vuitton as it represents both their heritage and innovation. By creating an alternative to their monogram print that was both stylish and practical (the checkerboard design made it easier to spot luggage on a crowded train platform), Louis Vuitton established themselves as a brand that valued both form and function.

Conclusion

In conclusion, the checkered pattern that is so closely associated with Louis Vuitton is called the Damier pattern. It was first introduced in 1888 as an alternative to the brand’s original monogram print and has since become a beloved symbol of the brand’s heritage and innovation. Whether you prefer the classic brown and beige design or one of the newer variations, there’s no denying that the Damier pattern is an iconic part of Louis Vuitton’s legacy.