What Is Product Design Packaging?

Product design packaging is an integral part of any product’s success. It helps a product stand out from the competition as well as communicate its benefits to potential customers. Packaging also provides protection during transportation, ensures products reach their intended destination in perfect condition, and can even be used to store or display products.

When it comes to product design packaging, there are several aspects to consider. First and foremost is the type of material used for the packaging. Common materials include cardboard, plastic, paperboard, and foam.

Each material has its own unique advantages and disadvantages when it comes to cost, durability, flexibility, and printability.

In addition to material selection, it’s important to consider the design of the package itself. The package should have a look and feel that matches the product it contains. This could include color scheme, fonts, graphics, images, and other elements that make up a cohesive package design. It’s also important for the packaging to be able to clearly communicate product information such as ingredients or instructions for use.

Packaging can also be used for promotional purposes such as coupons or discounts printed on the package itself or through online marketing initiatives like QR codes that link directly from a package to an online store.


What Is Product Design Packaging? In essence, product design packaging is an integral part of any successful product launch; it helps set a product apart from its competition while providing protection during transportation and communication of key information about a product’s ingredients or instructions for use. When selecting materials, creating an overall design concept and utilizing promotional tactics like coupons or QR codes are key considerations when designing a successful package.