What Is Pantone in Graphic Design?

Pantone is the leading authority in the world of color design. It is a company that produces color systems and helps designers, printers, and manufacturers to accurately communicate color.

Pantone provides a universal language of color with its own system of matching and communicating colors across different media. This system is used by graphic designers, printers, and manufacturers to ensure they are producing consistent colors in their work.

Pantone’s system relies on standardized formulas that are used to make sure colors match accurately across different media. This process starts with Pantone’s Color Bridge Coated guidebook which contains 1,867 spot colors.

Each of these colors has its own unique formula which can be used to accurately recreate the same color on any medium. The formulas are based on precise measurements of light intensity and spectral data from reflected light sources using a spectrophotometer.

The Pantone Matching System (PMS) provides a way for graphic designers to select, specify, and communicate exact colors for printing and other products. PMS is based on the CMYK (Cyan, Magenta, Yellow, Key/Black) process printing model but has an extended range of over 1,000 spot colors that it can produce. PMS also allows designers to accurately match specific brand colors or choose from existing color palettes while ensuring consistent reproductions across different materials like paper or fabric.

Designers use PMS in their work by referencing the Pantone Color Bridge guidebook or using the Pantone Matching System app which allows them to select any PMS color code from their computer screen and send it directly to the printer or manufacturer for accurate reproduction of the chosen hue. With this system in place, graphic designers can ensure that their projects will have clear communication with clients as well as consistent color reproduction when printed or manufactured into products.

Pantone’s system is essential in today’s world of design because it helps create consistency across various media and platforms while also allowing for flexibility when working with specific brand colors or other creative projects. The company’s commitment to accurately matching colors has made it an invaluable tool for graphic designers who need precise reproductions without having to worry about inconsistencies between mediums or platforms.

Conclusion: What Is Pantone in Graphic Design? Pantone is an authoritative source for accurate color matching when working on design projects such as print media, fabrics, product packaging and more. Its Color Bridge Coated guidebook contains 1,867 spot colors which provide designers with precise formulas used to recreate these hues on any medium while its Pantone Matching System (PMS) allows them to select specific brand colors or use existing color palettes while ensuring consistency across different materials like paper or fabric.