What Is Package Graphic Design?

Package graphic design is a form of communication that uses visual elements to convey a message or an idea. It consists of the use of colors, shapes, images and text to create an effective and visually appealing package.

The goal is to create a package that catches the eye, communicates the product’s value, and encourages consumers to purchase it.

The design process begins with research. This involves studying the Target audience, gathering information about competitors, understanding industry trends and analyzing customer feedback.

Once this research is completed, the designer can begin creating a concept for the package design.

The most important element of package graphic design is color. Colors can be used to evoke emotions and create a specific mood or feeling.

For example, if you want your product to appear clean and refreshing, you might choose cool colors such as blues and greens. On the other hand, if you want your product to feel warm and inviting, you could use warmer colors such as reds and yellows.

Next comes typography or fonts. Fonts set the tone for your package design by conveying different messages through different styles. For example, modern fonts are often used for contemporary products while classic fonts are better suited for traditional products.

Images are also an essential part of package graphic design as they are used to communicate a product’s features or benefits in an eye-catching way. Images can include photographs or illustrations that help draw attention to key elements on the packaging.


Package graphic design is an important part of marketing and branding a product. It requires careful research into Target audiences and competitors in order to create a concept that effectively communicates its value. Color selection, typography and images are all important components of creating an attractive package design that encourages consumers to purchase it.