Luna Rossa Prada is an Italian sailing team that competes in the America’s Cup. The team was founded in 1997 by Patrizio Bertelli, CEO of the luxury fashion brand Prada, with the aim of winning the prestigious sailing competition.
The History of Luna Rossa Prada
Luna Rossa Prada made its debut in the America’s Cup in 2000, where they reached the finals but were ultimately defeated by defending champions Team New Zealand. However, they came back stronger in 2003 and reached the finals once again, but were once again defeated by Team New Zealand.
In 2007, Luna Rossa Prada did not participate in the America’s Cup due to a disagreement with the organizers over rule changes. They returned to compete in 2010 but were eliminated in the semi-finals. In 2013, they reached the finals but lost to Team Oracle USA.
The Technology Behind Luna Rossa Prada
Luna Rossa Prada is known for its innovative use of technology and design in their sailing boats. In collaboration with engineers and designers from various industries, including aerospace and automotive, they have developed cutting-edge materials and technologies that give them an advantage on water.
One example is their use of hydrofoils, which are wings that lift the boat out of the water at high speeds to reduce drag and increase speed. They have also developed a unique sail design that allows for better control and maneuverability.
The Collaboration Between Luna Rossa and Prada
As mentioned earlier, Luna Rossa was founded by Patrizio Bertelli who is also CEO of fashion brand Prada. This partnership has led to a unique collaboration between fashion and sport.
Prada has designed stylish uniforms for Luna Rossa’s crew members as well as merchandise for fans. They have also sponsored exhibitions related to sailing and technology.
Conclusion
Luna Rossa Prada is a formidable sailing team with a rich history and a passion for innovation. Their collaboration with Prada has brought together two industries that may seem vastly different but share a common goal of pushing boundaries and achieving excellence.