What Is Kai for Gucci?

Kai for Gucci is a collaboration between the Italian luxury fashion house Gucci and the South Korean pop star Kai. The collaboration was first announced in July 2020 and has since created a buzz in both the fashion and music industries.

Who is Kai?

Kai, whose real name is Kim Jong-in, is a member of the popular South Korean boy band EXO. He made his debut with EXO in 2012 and has since become one of the most well-known idols in the K-pop industry. In addition to his music career, Kai has also been recognized for his fashion sense and has previously worked as a model for brands such as Calvin Klein.

What is Gucci?

Gucci is an Italian luxury brand that was founded in Florence in 1921. The brand is known for its high-quality leather goods, including handbags, shoes, and belts, as well as its distinctive logo featuring two interlocking G’s.

What does the collaboration entail?

The Kai for Gucci collaboration includes a limited-edition collection of ready-to-wear clothing and accessories designed by Alessandro Michele, Gucci’s creative director, in collaboration with Kai. The collection features bold patterns and bright colors inspired by Kai’s personal style and incorporates elements from both Korean culture and Western streetwear.

In addition to the clothing collection, Kai also appears in a series of promotional videos for Gucci alongside Michele. The videos feature Kai dancing to his own music while wearing pieces from the collection.

  • The Collection
  • The promotional video

The Collection

The Kai for Gucci collection includes a range of clothing and accessories for both men and women. The pieces are characterized by their bold colors and patterns, as well as their playful designs that incorporate elements of both Korean culture and Western streetwear.

Some of the standout pieces from the collection include a denim jacket with a colorful floral pattern, a bright red tracksuit with Gucci’s signature stripes down the sides, and a pair of sneakers featuring a bold black-and-white checkerboard pattern.

The Promotional Video

The promotional video for Kai for Gucci features Kai dancing to his own music while wearing pieces from the collection. The video has a playful, lighthearted feel and showcases both Kai’s talent as a performer and Gucci’s expertise in creating high-quality, fashion-forward clothing.


The Kai for Gucci collaboration is an exciting development for both the fashion and music industries. By combining Alessandro Michele’s design expertise with Kai’s personal style and charisma, the collection offers something truly unique and innovative. Whether you’re a fan of K-pop or high fashion, this collaboration is definitely worth checking out!