Jennie Kim, the South Korean singer, rapper, and dancer, is one of the most popular members of the K-pop group Blackpink. She is also a fashion icon who has been associated with luxury brands like Chanel.
In 2018, she was named as Chanel’s global ambassador and has been representing the brand ever since. But what exactly is Jennie’s role in Chanel? Let’s find out.
Chanel and Jennie
Chanel is a French luxury fashion house that was founded by Coco Chanel in the early 20th century. Today, it is one of the most prestigious fashion brands in the world known for its iconic designs and high-quality products. Chanel has always been associated with elegance, sophistication, and innovation.
Jennie first collaborated with Chanel in 2018 when she attended the brand’s Fall-Winter fashion show in Paris. She was immediately noticed by Karl Lagerfeld, who was then the creative director of Chanel. Impressed by her style and personality, Lagerfeld offered her a partnership with the brand.
Jennie’s Role
As a global ambassador for Chanel, Jennie represents the brand at various events and on social media platforms. She also wears their clothes and accessories on public occasions like press conferences and concerts. In addition to this, she participates in ad campaigns for specific collections or products.
Jennie’s role goes beyond just wearing clothes; she is also involved in promoting new collections and trends to her fans through her social media accounts. Her influence as a K-pop star makes her an ideal choice for promoting Chanel to young audiences.
Impact of Jennie’s Collaboration with Chanel
The collaboration between Jennie and Chanel has had a significant impact on both sides. For Jennie, it has elevated her status as a style icon not just in Korea but globally as well. Her association with such a prestigious brand has given her a new level of recognition and respect.
For Chanel, Jennie’s partnership has helped the brand reach a younger audience. K-pop has a massive following worldwide, and Jennie’s fans are no exception. Her influence has helped Chanel connect with a new generation of consumers who may not have been interested in the brand before.
Conclusion
In conclusion, Jennie’s role in Chanel is that of a global ambassador who represents the brand at various events and on social media. Her partnership with the luxury fashion house has been beneficial for both sides, as she has helped Chanel reach a younger audience while elevating her status as a style icon. We can expect to see more of Jennie and Chanel in the future as their collaboration continues to evolve.