If you’re a fan of the luxury brand Hermes, you may have noticed a recent change in the name of the company. Formerly known as Hermes International S.A., the company has officially rebranded as Hermes Group.
So what prompted this change and what does it mean for the brand’s loyal customers? Let’s take a closer look.
Why Did Hermes Change Its Name?
According to a statement released by the company, the decision to change its name was made in order to better reflect its diversified business model. While Hermes is perhaps best known for its iconic handbags and accessories, the brand has expanded into other areas over the years, including perfumes, watches, and even home goods.
By rebranding as Hermes Group, the company hopes to emphasize its wider range of offerings and position itself as more than just a fashion brand.
What Does This Mean for Customers?
For customers, not much will change beyond the name. The brand’s commitment to quality craftsmanship and timeless design will remain unchanged, and customers can continue to expect the same level of excellence they’ve come to associate with Hermes products.
That said, it’s always worth keeping an eye on any changes or updates from your favorite brands. As Hermes continues to evolve and expand its offerings under its new name, there may be new products or services that catch your eye.
The Bottom Line
Overall, while it may take some time to get used to referring to the brand as “Hermes Group” instead of simply “Hermes,” this rebranding is ultimately a positive step for the company. By emphasizing its diverse array of offerings and positioning itself as more than just a fashion brand, Hermes Group is setting itself up for continued success in an ever-changing retail landscape.
So whether you’re already a die-hard fan of Hermes or are simply curious about this iconic luxury brand, there’s never been a better time to explore all that Hermes Group has to offer.
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