Gucci is a high-end fashion brand that has been around for nearly 100 years. Founded in Florence, Italy in 1921 by Guccio Gucci, the brand has become known for its luxury fashion items such as handbags, clothing, and accessories. One of the most recognizable aspects of the Gucci brand is its slogan, which has undergone some changes over the years.
History of the Gucci Slogan
The first version of the Gucci slogan was “Quality is remembered long after price is forgotten.” This slogan was created by Aldo Gucci, one of Guccio’s sons who took over the company after his father’s death. The slogan was meant to emphasize the quality of the products being sold by the company and to suggest that customers should be willing to pay more for quality.
In 1986, a new slogan was introduced: “Gucci.. The Good Life.” This slogan was designed to appeal to a younger audience and to position Gucci as a brand that represented luxury and indulgence.
The Modern Gucci Slogan
In recent years, the Gucci slogan has undergone another change. The current slogan is “Gucci. Let’s get weird.”
This new slogan was introduced in 2019 under creative director Alessandro Michele. Michele has been credited with bringing a new level of creativity and eccentricity to the brand, and this new slogan reflects that.
The “Let’s get weird” slogan is meant to encourage customers to embrace their individuality and take risks with their fashion choices. It also reflects Michele’s own approach to design, which often incorporates unexpected elements and bold combinations.
Conclusion
The history of the Gucci slogan reflects changes in both the company’s marketing strategy and its overall brand identity. From emphasizing quality and luxury to encouraging individuality and creativity, each version of the slogan has reflected the values and priorities of the time. The current “Let’s get weird” slogan is just one example of how Gucci continues to evolve and stay relevant in the ever-changing world of fashion.
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