Graphic design strategy is a set of techniques used to create visual branding and marketing materials. It involves selecting colours, fonts, layouts, photography and other elements that help communicate a message or create an identity for a brand. Graphic design strategy helps to define the look and feel of a brand or product, and can help to build customer loyalty.
Design Principles
Graphic design strategy is based on a number of design principles. These include contrast, repetition, alignment, proximity and balance. All of these principles should be taken into account when creating branding materials in order to ensure that they are effective in communicating the desired message or identity.
Colour
The choice of colour is an important part of graphic design strategy. Different colours can evoke different emotions and have different connotations.
For example, blue is often associated with trustworthiness while red may be associated with energy or excitement. It is important to choose colours that are appropriate for the brand or product being advertised in order to ensure maximum effectiveness in conveying the desired message or identity.
Fonts
The choice of fonts is also an important part of graphic design strategy. Different fonts convey different messages and are more suitable for certain types of content than others. For example, serif fonts are often used for longer pieces of text such as books or magazines as they are easier to read at small sizes whereas sans-serif fonts are often used for shorter pieces such as headlines or titles as they stand out more at larger sizes.
Layout & Photography
The layout and photography used in graphic design is also important when creating branding materials. The layout should be clear and concise so that it is easy to understand while also conveying the desired message or identity effectively.
The use of photography can add emotion and context to the visuals which can help further convey the message being communicated by the brand or product being advertised.
Conclusion:
Graphic design strategy involves taking into account various elements such as colour, fonts, layout & photography in order to create visual branding materials which effectively communicate a desired message or identity. By taking into account these various elements it becomes possible to create visuals which will help build customer loyalty towards a brand or product being advertised.
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