What Is Graphic Design Function?

Graphic design is a creative art form which involves the use of visual elements such as image, typography, and colors to create designs that communicate an idea or message. Graphic design is used in many different industries, from advertising and marketing to web design and publishing. The function of graphic design is to create a visual representation of an idea or message that will capture the attention of the audience.

Visual Elements: A good graphic designer will be able to identify and use appropriate visual elements to convey their message. This includes using images, typography, colors, shapes, textures, lines, symbols and more. For example, a logo designer may use bold colors and simple shapes to create a recognizable brand logo that stands out from the competition.

Design Principles: Understanding graphic design principles is essential for creating effective designs. These principles include balance (using different elements to create a balanced composition), contrast (using different elements in order to emphasize certain areas of the design), hierarchy (using size and color to draw attention to certain areas of the design), unity (creating a unified whole out of various parts) and repetition (repeating certain elements throughout the design).

Communication: Good graphic design should also be able to communicate its message clearly. Graphic designers must be able to understand their Target audience in order to create effective designs that will resonate with them. This includes being able to select appropriate fonts, colors, images and other visual elements that are appropriate for their Target audience.

Function: Ultimately, the function of graphic design is to visually communicate an idea or message in an engaging way that resonates with its intended audience. A good graphic designer will be able to combine all of these components – visuals, principles and communication – into one cohesive piece that successfully conveys its intended message or concept.

In conclusion, it can be said that the function of graphic design is to visually communicate an idea or message in an engaging way that resonates with its intended audience. A good graphic designer will have a thorough understanding of visual elements as well as design principles in order for them to effectively convey their ideas.