What Is Graphic Design and Its Purpose?

Graphic design is an art form that uses visual elements to convey a message, idea or concept. It’s used in a variety of different ways, from logos and branding to advertisements, magazines and websites.

Graphic designers use a range of techniques to create aesthetically pleasing visuals that capture an audience’s attention and communicate a message effectively.

Typography, color theory, photography, illustration and animation are all important components of graphic design. Typography is the art of arranging type in order to make a statement or create an impact.

Color theory involves understanding how different colors interact with each other and can be used to evoke certain emotions or feelings. Photography is used to capture images that will be used in the design. Illustration is often used as an alternative to photography and animation can be used to bring designs to life.

Graphic designers use these tools in combination with other techniques such as layout, composition and hierarchy to create effective visuals that communicate their message. Layout refers to how elements are arranged on a page or screen, while composition involves creating visually appealing images by combining various elements such as typography, illustrations and photography. Hierarchy helps structure content so it is easily readable and understandable.

The purpose of graphic design is twofold: it should both captivate the audience’s attention and communicate the desired message effectively. Good graphic design should be both visually appealing and functional; it should be easy for the audience to understand without being overly complicated. Graphic design should also be versatile enough to work across different mediums such as webpages, print materials, billboards and more.


In conclusion, graphic design is an art form that uses visual elements like typography, color theory, photography, illustration and animation in combination with layout composition techniques like hierarchy to create aesthetically pleasing visuals that captivate an audience’s attention while communicating a message effectively – this is its purpose.