What Is Full Service Graphic Design?

Full service graphic design is a term used to describe the process of creating professional visuals that are used in marketing, advertising, and other types of communication campaigns. It is a broad term that encompasses many disciplines, including logo design, print design, web design, and animation. The goal of full service graphic design is to create unique visuals that communicate a message effectively and help brands stand out from the competition.

Full service graphic designers use a range of tools and techniques to create compelling visuals. These include traditional methods such as pen and paper sketches and photography as well as digital tools like Adobe Photoshop and Illustrator. They draw on their knowledge of color theory, typography, composition, and other elements of visual communication to create visually stunning designs that are both aesthetically pleasing and effective in communicating the desired message.

Logo Design

Logo design is one of the most important aspects of full service graphic design. A logo is an image or symbol that represents a company or product.

It’s often used on websites, business cards, letterheads, and other printed materials. A good logo should be memorable and instantly recognizable; it should also be versatile enough to work in different contexts.

Print Design

Print design involves creating graphics for magazines, newspapers, brochures, flyers, posters and other printed materials. The designer has to take into account the size and shape of the material they are working with while also ensuring that the graphics have clear messages that grab the reader’s attention.

Web Design

Web design incorporates both visual elements such as graphics and animations as well as technical aspects such as coding languages like HTML5 and CSS3. It involves creating websites that are both aesthetically pleasing while also being optimized for speed and usability.

Animation


Animation involves creating moving images using computer software such as Adobe After Effects or Toon Boom Harmony. Animations can be used to enhance websites or explain complex concepts in an interesting way. They can also be used for motion graphics which are often seen in television commercials or promotional videos.

In conclusion ‘What Is Full Service Graphic Design?’ Full service graphic design is a comprehensive process which involves multiple disciplines including logo design, print design, web design & animation all with the aim of creating visuals which effectively communicate messages & help brands stand out from competitors.