What Is Currently Trending in Product Packaging Design?

Product packaging design is an integral component of the overall customer experience, as it is the first thing that customers see when they come into contact with a product. Therefore, understanding and staying up to date with what is currently trending in product packaging design can help businesses increase their brand recognition, create a memorable customer experience, and ultimately help them stand out from the competition.

One of the key trends in product packaging design is using sustainable materials such as recycled paper and cardboard, compostable plastics and biodegradable materials. This is because consumers are becoming increasingly aware of the environmental impact of their purchases, and companies must demonstrate their commitment to sustainability to remain competitive. Additionally, consumers also respond positively to tangible evidence that brands are making an effort to reduce waste.

Another trend in product packaging design is customization. Consumers today have become accustomed to personalized experiences, so it makes sense for companies to try and accommodate this by offering customized packaging.

This could include custom-printed labels or even custom-shaped containers that fit the product perfectly. Customization not only creates a unique customer experience but also helps differentiate a brand’s products from those of its competitors.

Another key trend in product packaging design is minimalism. Many brands are opting for simpler designs with fewer colors and graphics as this helps create a more modern aesthetic that appeals to customers. By reducing clutter on packaging designs, businesses can make their products stand out while also cutting costs associated with printing.


Product packaging design has become increasingly important in today’s competitive business environment. To stay ahead of the competition, companies must be aware of what is currently trending in product packaging design: using sustainable materials; offering customization; and opting for minimalism on designs.