What Is Color in Graphic Design?

Color is an important element of graphic design. It can be used to create a sense of harmony, contrast, and balance.

It can be used to evoke emotions, set the mood and tone of an image, and draw the viewer’s attention. Color is a powerful tool that can be used to influence how viewers respond to an image or design.

In graphic design, color is used in various ways. It can be used to create an atmosphere or mood for a project or it can be used to draw attention to specific parts of a design.

Color also plays a role in creating hierarchy within a design by highlighting certain elements and deemphasizing others. Colors are also often chosen based on their symbolism and cultural associations.

When choosing colors for a project, designers should start by considering the message they want to convey with their color choices. Different colors have different meanings and evoke different feelings in viewers.

For example, red is often associated with passion or anger while blue is often seen as calming or tranquil. Designers should also consider how colors interact with each other when placed side-by-side; conflicting colors may create dissonance while complementary colors may create harmony.

Color is an essential part of graphic design. It can be used to evoke emotion, set the tone for an image or design, draw attention to certain elements of art, and create hierarchy among elements within a design. When choosing colors for a project it’s important for designers to consider the message they want to convey as well as how different colors will interact with each other.


Color plays an integral role in any graphic design project. Designers must consider both its cultural symbolism and how it will interact with other elements in order for the message they are trying to convey to reach its intended audience.