What Is Art Deco in Graphic Design?

The Art Deco style of graphic design emerged in the early 20th century and has come to define a distinct era of design in the modern world. Art Deco is an ornamental style that was popularized in Europe and the United States during the 1920s and 1930s.

The look of Art Deco is characterized by geometric shapes, symmetrical patterns, and bold colors. It often uses gold, silver, bronze, or copper to add a glamorous element to its designs. In terms of typography, many Art Deco designs feature bold serif typefaces with interesting features like inline lettering and strong curves.

The main purpose of Art Deco was to provide a sense of luxury and opulence during a time when people were struggling financially. This can be seen in its use of rich materials such as marble and metals, as well as its use of bright colors like coral pink and turquoise. Its focus on intricate detail was also meant to add sophistication to everyday items.

Art Deco has been used for everything from logos for luxury brands to movie posters for classic films. It’s also been used on packaging for products ranging from cigarettes to toothpaste. Even today, it’s still being used in modern graphic design projects, though it’s often given a contemporary twist.

Conclusion:

In conclusion, Art Deco is an ornamental style that has had an immense influence on modern graphic design. It is characterized by geometric shapes, symmetrical patterns, bold colors, and rich materials such as marble and metals. Its purpose was to provide a sense of luxury and opulence during a difficult time but it is still being used today in various forms with contemporary twists.