What Is an Asset in Graphic Design?

Asset creation is an essential part of many graphic design projects. Assets are digital files, such as images, fonts, and logos that can be used to create a final product. Graphic designers must be able to create assets that are visually appealing and properly formatted for use in a variety of applications.

Graphic design assets can come in many forms. Images can be created using vector graphics or raster graphics software.

Vector graphics are composed of points, lines, and shapes that can be scaled without losing quality. Raster graphics are composed of pixels and should not be scaled beyond their original resolution or their image quality will suffer. Fonts and logos can also be created from scratch with vector-based software such as Adobe Illustrator or CorelDRAW.

Assets must also be properly formatted for the application they will be used in. For example, an image for web use should typically have a resolution of 72dpi and be saved as a .jpg or .png file.

An image for print use should typically have a resolution of 300dpi and be saved as a .tif or .eps file. Fonts should usually be saved as a .ttf or .otf file type while logos should usually be saved as an .eps file to preserve the vector format.

Asset Management

Organizing assets is also important when creating digital products such as websites or mobile apps. Asset management tools make it easier to store, organize, and find the right asset quickly when needed. Popular asset management tools include Adobe Creative Cloud Libraries and Dropbox Paper.

Conclusion

Asset creation is an essential part of many graphic design projects because it allows designers to create custom visuals that fit the specific needs of their project. Assets come in many forms including images, fonts, logos, and more which must all be properly formatted for the desired application they will eventually be used in.

Asset management tools make it easier to store and organize assets so they can quickly accessed when needed.

In conclusion, an asset in graphic design is any digital file used to create a final product such as images, fonts, logos etc., which need to properly formatted according to its intended purpose before being used in any application. Asset management tools also help designers store and organize their assets efficiently so they can easily access them when needed.