What Is Accessible Graphic Design?

Graphic design is an ever-evolving field and one of the most important aspects of its development has been accessibility. Accessible graphic design is a subset of graphic design that focuses on providing visually impaired users with access to visual materials.

This includes making sure that the information presented in graphics is available to all users regardless of their abilities or abilities limitations.

The goal of accessible graphic design is to ensure that no user is excluded from enjoying the same content as other users. This includes making sure that text, images, and videos are readable for everyone and also making sure that color contrast ratios are high enough for those with low vision to understand what’s on the screen. Accessibility standards for web-based graphic design have been set by the World Wide Web Consortium (W3C) in order to make sure that websites are usable by all users.

In addition to the technical aspects of accessibility, accessible graphic design also involves understanding how people with disabilities interact with visual materials. This means considering how people with disabilities may need assistance or additional accommodations when interacting with visuals, such as having audio descriptions available for videos or providing alternative text descriptions for images.

Accessible graphic design can also involve creating visuals that are inclusive and representative of diverse populations. This means using images and illustrations that accurately represent different races, genders, sexual orientations, body types, and ages.

Accessible graphic design is an important part of making sure content is available to everyone regardless of their abilities or limitations. By incorporating accessibility into all facets of graphic design, we can ensure that no user gets left behind when it comes to enjoying visual materials.


In conclusion, accessible graphic design is an essential part of designing visuals for everyone regardless of their abilities or limitations. It involves ensuring technical aspects such as color contrast ratios are correct as well as providing additional accommodations such as audio descriptions when needed. Additionally, it involves being conscious about creating visuals which accurately represent diverse populations so as not to exclude certain groups from enjoying content.