What Is a Product Roadmap in Design Thinking?

A product roadmap is an important tool for designers and product managers to help plan, manage and communicate their product design strategy. It is a visual representation of a product’s development timeline, outlining key milestones and objectives along the way. It is typically used to define the scope of a project, identify potential risks and opportunities, and set a timeline for completion.

A product roadmap should be tailored to the specific needs of the project at hand. It should be flexible enough to accommodate changes in requirements or new ideas as they arise. The roadmap should also be used to communicate with stakeholders throughout the process; this helps ensure that everyone understands what is happening and when it needs to happen.

The first step in creating a product roadmap is to develop a clear understanding of the problem at hand. This includes gathering data about customer needs and behaviors, conducting market research, and assessing competitors’ products.

Once the problem has been clearly identified, designers can begin brainstorming solutions. This could include prototyping ideas or sketching out wireframes for user interfaces.

Design Thinking

Design thinking is an iterative process that focuses on understanding user needs, brainstorming solutions to meet those needs, prototyping ideas quickly, testing them with users, making refinements based on feedback and then repeating these steps until an effective solution is found.

Product Roadmap in Design Thinking

A product roadmap can be used within design thinking processes as well. A designer may use it to plan out different scenarios they want to explore when testing solutions on users; this helps them make sure they are exploring all possible avenues of innovation. The roadmap can also be used as a communication tool between designers and stakeholders so that everyone involved in the project understands what is happening at any point in time.


A product roadmap is an invaluable tool for designers and product managers in any design thinking project. It helps them plan out their strategy by defining key milestones and objectives; it also serves as a communication tool between stakeholders throughout the process. With its flexibility, it allows designers to quickly adjust plans based on feedback from users or changes in requirements.