What Is a Mood Board in Product Design?

A mood board is an important tool used by product designers to visualize a product before it is created. It is a visual representation of the designer’s ideas and inspiration.

A mood board consists of images, colors, textures, and words that evoke certain feelings or emotions in the viewer. It is used to create a vision for a product before any design decisions are made.

Mood boards can be used to create product designs that are more visually appealing and emotionally engaging. They provide designers with an opportunity to explore different design possibilities and identify which elements work best together.

They can also be used to develop a product’s story and help define its purpose. Mood boards can give designers an idea of how their design will look before they begin developing it, helping them save time and money by avoiding costly mistakes down the line.

The Benefits of Using Mood Boards

Mood boards provide designers with an opportunity to explore different design possibilities without having to commit to any single one. They can help designers identify which elements work best together so they can create a cohesive look for their product. Additionally, using mood boards allows designers to experiment with color palettes, typography, and textures in order to develop a unique visual style for their product.

Creating Effective Mood Boards

When creating mood boards, it is important for designers to focus on what emotion they want the final product to evoke in its users. For example, if they are designing a mobile application intended for younger users, they might choose bright colors and playful fonts in order to create an inviting atmosphere for those users.

On the other hand, if they are designing an app intended for older users, they might choose darker colors and more sophisticated fonts in order to create a professional atmosphere.

It is also important for designers to include images that represent their Target audience when creating mood boards. This will ensure that the design appeals directly to their customers’ needs and preferences.

Finally, designers should also consider adding words or phrases that evoke the desired emotion in order to further emphasize their overall concept.


In conclusion, using mood boards is an effective way for product designers to visualize their ideas and develop unique products that meet the needs of their Target audience. By focusing on emotions, colors, fonts, images, words or phrases that represent their Target audience; as well as experimenting with different design possibilities;product designers can use mood boards as an effective tool when creating new products.