A lead in graphic design is a visual element used to draw attention and guide viewers through the design. A lead can be a line, shape, pattern, texture, or object that points to the main focus of the design.
It helps to create a connection between elements, draw attention to important information, and direct viewers to the most important areas of the design. The lead should be intentional and not overpowering in order to give the viewer an experience that is both visually appealing and informative.
Leads can be used in both print and digital designs. In print designs, a lead might involve using lines or shapes that point from one element to another or using colors or textures to draw attention away from other elements in the design. In digital designs, leads might involve using motion such as arrows or transitions that move from one part of the page to another or animation that highlights particular elements.
Leads also help create flow within a design by connecting different pieces of information together. By guiding viewers through the layout, it allows them to quickly absorb information without being overwhelmed by too many visual elements. This helps establish relationships between different parts of a design and creates an easy-to-follow path for viewers.
Leads should always be used intentionally and with purpose. They should never overpower other elements in your design but instead help direct viewers’ eyes towards important information or visuals. Consider how each lead contributes to your overall message or purpose before adding it into your design.
Conclusion:
In conclusion, a lead in graphic design is an intentional visual element used to draw attention and guide viewers through the design. It can be used in both print and digital designs by creating lines, shapes, colors, textures, motion, and animation that point from one element to another in order to create flow within a layout. Leads should always be used with purpose and intention so as not to overpower other elements in your design.