A good design in graphic design is a design that is visually pleasing, effective, and memorable. It should have a strong concept that communicates the message clearly and succinctly. A good design should be well-executed, with a high level of craftsmanship in the visuals, typography, composition, and layout.
Good designs are also flexible and adaptive. They should be able to work across multiple platforms and devices, such as mobile phones and tablets. They should also be able to accommodate changes in industry trends or user expectations.
A good design should also be balanced. This means that elements on the page are not overly dominant or too subtle; they are carefully placed to create harmony between them. Balance can help lead the reader’s eye around the page so that they can easily digest its content.
Colour is another important aspect of a good design. The right colour palette can have a huge impact on how viewers perceive your brand or message.
Colour can draw attention to certain elements of your design and add an emotional layer to it for a more engaging experience for viewers. It’s important to find the right balance between using too many colours or not enough; too many colours can make your design appear cluttered while too few may make it look dull and uninteresting.
Finally, good designs are timeless. They should be relevant today but also remain effective in years to come as trends change with technology and user expectations evolve over time. Keeping up with industry standards and trends is important but you shouldn’t let them completely dictate your design – you still need to consider your unique brand voice as well when creating something timelessly effective.
In conclusion, a good design in graphic design is one that is visually pleasing, effective, memorable, flexible and adaptive, balanced in colour palette choice, and timelessly relevant for years to come. Good designs take skill, creativity, knowledge of industry standards & trends as well as an understanding of the client’s needs in order to create something truly remarkable.