What Influenced Postmodern Graphic Design?

Postmodern graphic design is a style of design that emerged in the late 1960s and early 1970s, and is characterized by its rejection of traditional forms and styles of the modernist era. This movement in graphic design was heavily influenced by the postmodernism movement in art and literature, which rejected the idea of absolute truth and instead embraced diversity and plurality.

Postmodern graphic design was heavily influenced by advances in technology which made it easier to produce images that had a more organic feel. Designers were now able to create imagery with less rigid lines and shapes, allowing for more expressive visuals. Additionally, new printing technologies allowed for the creation of vibrant colors and textures that weren’t possible before.

The postmodern movement also saw a shift away from traditional typography towards more decorative typefaces which could be used to express a certain mood or emotion. These types of typefaces were usually created using special techniques such as rubber stamping or letterpress printing, which gave them a unique look and feel.

Postmodern graphic design also drew inspiration from popular culture, incorporating elements such as comic book imagery, graffiti art, pop art, psychedelic art, and collage into their work. This allowed designers to create visuals that were visually striking while still having an underlying message or meaning.

In addition to all these influences, postmodern graphic designers also drew from other disciplines such as philosophy, psychology, sociology, anthropology, linguistics and semiotics to create visuals that explored different aspects of human experience. The result was graphics that often featured bold colors and shapes with abstract forms which challenged viewers to interpret them differently.

Conclusion: Postmodern graphic design was heavily influenced by advances in technology along with the postmodernism movement in art and literature as well as popular culture elements like comic books and pop art. Designers also incorporated elements from other disciplines such as philosophy and psychology into their work creating visuals that challenged viewers to interpret them differently.