The Versace Collection was a line of clothing and accessories introduced by the Italian fashion house in 1991. It was a diffusion line that aimed to make Versace’s luxury designs more accessible to a wider audience. However, in 2018, the brand announced that they were discontinuing the Versace Collection line.
Reason for Discontinuation
The decision to discontinue the Versace Collection line came as a surprise to many fashion enthusiasts. The brand did not provide any specific reason for this move, but it is believed that it was due to a shift in focus towards their core products. The company wanted to concentrate more on their high-end luxury items rather than diluting their brand image with a diffusion line.
Impact on Customers
The news of the discontinuation of the Versace Collection line was met with mixed reactions from customers. Many loyal customers were disappointed as they had grown accustomed to the affordable luxury items that were offered by this line. They felt that it was a great way to own a piece of the Versace brand without breaking the bank.
What about existing stock?
With the discontinuation of the Versace Collection line, there was bound to be some confusion regarding what would happen to stocks that were already produced or in stores. The good news is that these items did not go to waste and were instead sold off at heavily discounted prices.
The Future of Versace
Despite discontinuing their diffusion line, Versace remains one of the most iconic and prestigious fashion brands in the world. They continue to produce high-end luxury items that are coveted by fashion enthusiasts worldwide. In fact, in 2018, they were acquired by Michael Kors Holdings Limited (now Capri Holdings Limited), which has allowed them to expand their reach even further.
In Conclusion
While it is sad to see the Versace Collection line come to an end, it was a necessary move for the brand to refocus their efforts on their core products. The discontinuation of Versace Collection has not affected the brand’s popularity or prestige, and they continue to be at the forefront of the fashion industry.
8 Related Question Answers Found
Versace is a name synonymous with luxury, style, and high fashion. The brand has been around since 1978 and has become a staple in the fashion industry. But what exactly is Versace Collection?
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Are you a fan of the luxurious Italian fashion brand Versace? If so, you might have come across two distinct lines – Versace and Versace Collection. While both lines bear the iconic Medusa logo and offer high-end fashion pieces, there are several differences between them.
Versace is a luxury fashion brand that was founded by Gianni Versace in 1978. The brand has become synonymous with high-end fashion and luxurious lifestyle. However, many people get confused between the two different lines of Versace – the Versace Collection and the mainline Versace.
