Cricut is a popular brand of electronic cutting machine used for crafting and DIY projects. It has been around since the early 2000s and has become a staple in many homes and businesses around the world. The company was founded by Rob Iuliano, who began with a mission to help people express themselves creatively through crafting and DIY projects.
The Cricut cutting machines are used for all sorts of projects, from creating cards, scrapbooks, decorations, and more. They can cut paper, fabric, vinyl, leather, chipboard, and other materials with incredible precision. The machines are also compatible with several different software programs that allow users to design their own custom creations.
In recent years, however, Cricut has had some struggles. In 2017 they announced layoffs of over 200 employees due to declining sales.
This was followed by another round of layoffs in 2018. The company also had to close some of their stores as well.
In 2019 they announced that they were moving away from their traditional business model of selling physical products in stores and online to focus more on digital services such as subscriptions for content and tutorials. This move was meant to help them reach a wider audience as well as generate more revenue from digital services.
Despite these challenges, Cricut remains a popular brand among crafters and DIY enthusiasts alike. They continue to innovate with their product line and have recently released the Cricut Maker 3 – their most advanced cutting machine yet. It features an impressive array of features such as precision cutting technology and the ability to cut over 100 different materials.
Conclusion:
What happened to Cricut? Although they have faced some challenges in recent years including layoffs and store closures, Cricut remains a popular brand amongst crafters and DIY enthusiasts alike. They have continued innovating with their product line while also expanding into digital services such as subscription content and tutorials; allowing them to reach a wider audience while generating more revenue from digital services.