The year 1932 was a turning point for the development of graphic design history. It saw the birth of several influential graphic designers who would shape the future of the medium, as well as a number of important developments in the field.
One of the most influential figures to emerge in 1932 was German designer and typographer Jan Tschichold. His use of sans-serif typefaces and geometric shapes set him apart from more traditional approaches to design. He developed a style known as “New Typography” that would influence many designers in subsequent years.
Also during this year, Swiss modernist designer Max Bill introduced his own version of “New Typography” which was characterized by its use of asymmetrical layouts and asymmetrical typefaces. This style would become known as “Swiss Style” and prove to be hugely popular with graphic designers throughout Europe and beyond.
In addition, American designer Saul Bass made his debut in 1932 with his distinctive film title sequences for Alfred Hitchcock’s classic “Psycho” and Otto Preminger’s crime drama “Anatomy of a Murder”. These sequences were innovative for their time, utilizing abstract shapes and animation techniques to create a unique visual style. Bass’s work set the standard for film title sequences that continues to this day.
The year 1932 also saw the publication of Herbert Bayer’s groundbreaking book “The New Typography”. In this book, Bayer outlined his vision for an entirely new way of designing type, incorporating elements from both classic typography and modernism.
His ideas would influence many graphic designers in subsequent decades. Finally, 1932 marked the beginning of what is now known as corporate identity design with the formation of Raymond Loewy Associates. Founded by Raymond Loewy, this firm pioneered corporate branding by creating logos, color schemes, and other design elements that would make companies stand out from their competitors.
Overall, 1932 was an important year for graphic design history that laid the foundation for many developments in subsequent decades. The emergence of influential figures such as Jan Tschichold, Max Bill, Saul Bass, Herbert Bayer and Raymond Loewy helped shape modern graphic design into what it is today.
Conclusion: In conclusion, it can be seen that 1932 was an incredibly important year for graphic design history which saw some major innovations from influential figures such as Jan Tschichold, Max Bill Saul Bass and Herbert Bayer that have helped shape our understanding of modern graphic design today. The emergence of corporate identity design through Raymond Loewy Associates also had a major impact on how businesses present themselves visually in our contemporary world.
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