The luxury fashion brand, Louis Vuitton, recently made headlines after a controversial incident at their San Francisco store. On December 15th, 2020, a Black customer named Tariq Taylor was told to leave the store by a sales associate because he “didn’t look like he could afford” the items in the store.
This incident quickly gained attention on social media and sparked outrage from customers and supporters of the Black Lives Matter movement. Many called for a boycott of Louis Vuitton and demanded accountability from the company.
Louis Vuitton initially responded with a statement on Twitter, stating that they “sincerely apologize” for the incident and that it goes against their values of inclusivity and respect. They also stated that they will be conducting a thorough investigation and taking appropriate measures to ensure this doesn’t happen again.
However, many were not satisfied with this response and called for more concrete action to be taken. Some suggested that Louis Vuitton should implement diversity training for their staff or hire more Black employees in leadership positions.
This incident at Louis Vuitton is just one example of the ongoing issue of racial profiling in retail stores. It highlights the need for companies to prioritize diversity and inclusion not just in their marketing campaigns but also in their hiring practices and employee training.
As customers, we have the power to hold these companies accountable by speaking out against discriminatory behavior and choosing to support businesses that prioritize inclusivity. Let’s use our voices and our purchasing power to create real change in the fashion industry.
Conclusion:
The incident at Louis Vuitton’s San Francisco store serves as a reminder of how far we still have to go in terms of creating an inclusive society. It is crucial that companies take meaningful steps towards diversity and inclusion rather than simply offering apologies after incidents like this occur.
As consumers, we have a responsibility to support brands that prioritize inclusivity and hold those who do not accountable for their actions. Through collective action, we can create a more just and equitable world for all.
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