The 1950s was a period of experimentation and creativity in graphic design. Following the Second World War, the public’s attention was turned to the possibilities of art and design, which resulted in a rapid growth of graphic design in the decade. The 1950s saw an emergence of a new style of graphic design, known as the International Typographic Style (also referred to as Swiss Style) which has had a lasting influence on contemporary graphic design.
The International Typographic Style
The International Typographic Style was developed by Swiss designers Max Bill, Armin Hofmann, Josef Müller-Brockmann and others during the 1950s. It is characterized by its use of asymmetrical layouts, grids, sans serif typefaces such as Akzidenz Grotesk and Helvetica, and juxtaposition of photography with text. This style embraced minimalism and clarity with an emphasis on objectivity and functionality. It also rejected any ornamental or decorative elements that weren’t essential to the meaning of the message.
The Impact of The International Typographic Style
The International Typographic Style had a huge influence on modern graphic design.
It led to an emphasis on clean lines, readability and legibility over ornamentation or decoration. Today it is seen in a wide variety of work from posters to websites, magazines to books. Its influence can be seen in everything from corporate branding to web design.
It is easy to see why this style was so popular during the 1950s; it was simple yet elegant and allowed designers to express their ideas clearly without relying on elaborate visuals or techniques. Although styles have changed over time, its principles remain relevant today.
Conclusion:
What Graphic Design Movement Style Was Popular in the 1950’s Following the Second World War? The answer is The International Typographic Style which has had a lasting influence on contemporary graphic design due its use of asymmetrical layouts, grids, sans serif typefaces such as Akzidenz Grotesk and Helvetica, minimalism and clarity with an emphasis on objectivity and functionality.
8 Related Question Answers Found
The 1950s marked the beginning of a new era in graphic design. After the end of the Second World War, a new movement emerged in graphic design that would become known as “Swiss Style.”
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