Versace is a luxury fashion brand known for its iconic Medusa logo and bold designs. One of the key features that make Versace’s designs so distinct is the font used in its branding and marketing materials. In this article, we’ll take a closer look at what font is used for Versace.
The History of Versace’s Font
Versace was founded in 1978 by Italian fashion designer Gianni Versace. The brand’s logo features a Medusa head, which was inspired by Greek mythology. The font used in the logo has evolved over time, but it has always been bold and eye-catching.
The Original Versace Font
The original Versace font was created by Gianni himself and was used from 1978 until the early 1990s. It featured a thick, serif typeface with bold, uppercase letters. The letters were spaced closely together to create a compact and powerful look.
The Modern Versace Font
In the early 1990s, Donatella Versace took over as the creative director of the brand. She wanted to modernize the brand’s image while still maintaining its bold and luxurious aesthetic. As part of this effort, she commissioned a new font for the brand.
The modern Versace font is a custom-made typeface called ‘Versace Display’. It was designed by Lebanese graphic designer Wissam Shawkat in collaboration with Donatella herself. The new font features a more streamlined and contemporary look compared to the original one.
What Makes Versace’s Font So Distinctive?
Versace’s font is instantly recognizable thanks to its boldness and strength. The thick lines and sharp angles give it an edgy and powerful look that matches the brand’s bold designs perfectly.
The use of all-caps lettering also adds to this effect. By using only uppercase letters, the font creates a sense of dominance and authority. This is further emphasized by the tight spacing between the letters, which makes each word look like a solid block of text.
Conclusion
In conclusion, the font used for Versace is a custom-made typeface called ‘Versace Display’. It was designed to modernize the brand’s image while still maintaining its iconic boldness and strength.
The use of all-caps lettering and tight spacing adds to the font’s commanding presence. Overall, Versace’s font is a key element in creating its distinctive and luxurious brand identity.