When it comes to branding, every aspect of a company’s visual identity is carefully crafted and well thought out. One of the most important parts of a brand’s visual identity is its logo.
A logo not only represents the company but also serves as a symbol of its values and beliefs. That’s why choosing the right font for a logo is crucial.
In this article, we’ll be discussing the font used for the Hermes logo, one of the world’s leading luxury brands.
History of Hermes
Before we get into the details about Hermes’ font, let’s take a moment to understand the history and significance of this iconic brand.
Hermes was founded in 1837 by Thierry Hermes in Paris, France. Initially, the brand focused on creating high-quality harnesses and saddles for horses. Over time, it expanded its product range to include leather goods, clothing, accessories, and perfumes.
Today, Hermes is known for its exquisite craftsmanship and timeless designs. Its products are synonymous with luxury and sophistication and are highly coveted by fashion enthusiasts worldwide.
The Hermes Logo
Now that we know a little bit about Hermes’ history let’s dive into their logo design.
The Hermes logo features an icon known as “Duc carriage with horse,” which was created by Alfred de Dreux in 1950. The icon depicts a horse pulling a carriage with a passenger inside. This icon is placed above the word “Hermes,” which is written in all-caps letters using a sans-serif font.
The Font Used for “Hermes”
The font used for “Hermes” in their logo is called “Futura Bold.” Futura was designed by Paul Renner in 1927 and was considered revolutionary at the time of its release due to its geometric shapes and clean lines.
Futura Bold has become one of the most popular sans-serif fonts in the world and has been used by many notable brands such as Volkswagen, Calvin Klein, and Absolut Vodka.
Why Futura Bold
So why did Hermes choose Futura Bold for their logo? The answer lies in the font’s simplicity and elegance. Futura Bold’s clean lines and geometric shapes perfectly complement Hermes’ minimalistic approach to design.
The font also evokes a sense of modernity and sophistication, which aligns with Hermes’ brand values.
Conclusion
In conclusion, the font used for “Hermes” in their logo is “Futura Bold.” This sans-serif font was chosen for its simplicity, elegance, and modernity. It perfectly complements Hermes’ minimalistic approach to design and aligns with the brand’s values of luxury and sophistication.
Understanding why a particular font was chosen for a logo can give us valuable insights into a brand’s visual identity. It’s clear that every detail in the Hermes logo was carefully crafted to represent the essence of this iconic brand.