What Font Is Milano on Prada Logo?

If you’re a fashion enthusiast, you must have come across the iconic logo of Prada. The luxury fashion brand’s logo is known for its simple yet sophisticated design that incorporates the brand name in a unique font.

The font used in the Prada logo is called “Milano,” named after the brand’s birthplace in Milan, Italy. The Milano font is a custom typeface designed by Dutch typographer, Wim Crouwel, back in 1984. Crouwel was known for his minimalist and modernist approach to typography, which perfectly aligns with Prada’s aesthetic.

The Milano font is characterized by its clean and sharp edges, which give it a timeless and elegant look. It features uppercase letters with no serifs (the small lines at the end of letter strokes), giving it a bold and distinctive appearance.

The Prada logo also incorporates a stylized version of the number “1913” underneath the brand name, which represents the year of its establishment. The number is written in a smaller and thinner version of the Milano font.

Overall, the Milano font perfectly encapsulates Prada’s ethos of understated luxury and timeless elegance. Its simple yet striking design has stood the test of time and remains one of the most recognizable logos in fashion history.

In conclusion, if you’re looking to create a similar aesthetic for your own brand or project, consider using custom typography that aligns with your values and message. With careful consideration and attention to detail, you can create an iconic logo that stands out from the crowd.