What Font Is Louis Vuitton?

Have you ever wondered about the font used by Louis Vuitton? As one of the most iconic luxury fashion brands in the world, it’s no surprise that the typography used in their branding is a topic of interest for many. In this article, we’ll explore the font that Louis Vuitton uses and its history.

History of Louis Vuitton

Before we dive into the specifics of their font, let’s take a brief look at the history of Louis Vuitton. The brand was founded in 1854 by Louis Vuitton himself, who started out as a trunk-maker in Paris. Over time, the brand grew and became known for its high-quality luggage and leather goods.

Today, Louis Vuitton is a global brand with over 460 stores worldwide. Their branding is instantly recognizable and has become synonymous with luxury and sophistication.

The Font Used by Louis Vuitton

The font used by Louis Vuitton is a customized version of Futura. Futura is a geometric sans-serif font designed by Paul Renner in 1927. It was considered revolutionary at the time for its clean lines and simplicity.

Louis Vuitton’s customized version of Futura features elongated letters with pronounced serifs. This gives the font a more elegant and luxurious feel while still maintaining its clean lines.

Why Did Louis Vuitton Customize Futura?

Louis Vuitton customized Futura to make it unique to their brand. Customizing fonts is not uncommon among luxury brands as it allows them to differentiate themselves from competitors and create a distinct visual identity.

In addition to customizing their font, Louis Vuitton also uses other design elements such as their monogram pattern to further reinforce their branding.


In conclusion, the font used by Louis Vuitton is a customized version of Futura. This font has been specifically tailored to the brand’s needs and helps to reinforce their luxury image. Understanding the font used by Louis Vuitton is just one small part of understanding their branding, but it’s an important detail that helps to create a cohesive visual identity.