Hermes, the French luxury fashion house, is known for its iconic logo and signature font. The elegant typography used by Hermes is instantly recognizable and sets the brand apart from others in the fashion industry.
But have you ever wondered what font does Hermes use? In this article, we will explore the answer to this question.
The History of Hermes
Before diving into the specifics of the Hermes font, it’s essential to understand a bit about the brand’s history. Founded in 1837 by Thierry Hermes, Hermes started as a small shop in Paris selling horse harnesses and saddles. Over time, it expanded its product range to include leather goods, clothing, accessories, and perfumes.
Today, Hermes is one of the world’s most prestigious luxury brands and is synonymous with high-quality craftsmanship and timeless style.
The Hermes Font
The font used by Hermes for its logo and branding materials is called “Hermes.” It is a custom-designed typeface that was created in 1935 by graphic designer Roger Excoffon.
Excoffon was tasked with designing a new logo for Hermes that would reflect the brand’s heritage while also being modern and unique. He drew inspiration from ancient Greek lettering to create a typeface that had an elegant yet contemporary feel.
The result was a beautiful serif font that features thick strokes and delicate curves. The letters are slightly slanted to give them a sense of movement and fluidity. The “s” in “Hermes” has a distinctive curl at the end that adds to its visual appeal.
Why Does Font Matter?
Font choice plays an essential role in branding because it helps convey a brand’s personality and values. A well-designed font can make a brand stand out from competitors and create an emotional connection with consumers.
For example, the Hermes font communicates sophistication, elegance, and timelessness. These are all qualities that the brand wants to be associated with its products.
Alternatives to the Hermes Font
If you’re looking to create a similar look and feel to Hermes in your own branding materials, there are some alternatives to consider. The most obvious choice is to use a serif font, as this will give your text a classic and sophisticated look.
Some popular serif fonts include Times New Roman, Georgia, and Baskerville. However, keep in mind that these fonts may not have the same level of distinctiveness as the Hermes font.
Conclusion
In conclusion, the font used by Hermes for its logo and branding materials is a custom-designed typeface called “Hermes.” Created by graphic designer Roger Excoffon in 1935, it is a beautiful serif font that has become synonymous with the brand’s heritage and values.
While there are alternatives to consider if you’re looking to create a similar look and feel in your own branding materials, nothing quite compares to the elegance and sophistication of the original Hermes font.