When you hear the name “Versace,” the first thing that comes to mind is probably luxury and high fashion. But have you ever wondered what the word “Versace” actually means? Let’s take a closer look.
Origins of the Versace Name
The Versace brand was founded by Italian fashion designer Gianni Versace in 1978. The name “Versace” is actually Gianni’s surname, which he chose to use as the name for his fashion house.
The Meaning of Versace
While “Versace” may simply be a surname, it does have roots in the Italian language. The word “verso” in Italian translates to “toward” or “in the direction of.” It’s possible that Gianni Versace chose to use his surname as a nod to his family’s heritage and their roots in Italy.
The Versace Logo
The iconic Medusa head logo is another important aspect of the Versace brand. According to legend, Medusa was a beautiful woman who was cursed by Athena and turned into a monster with snakes for hair. Anyone who looked at her directly would turn to stone.
In Greek mythology, Medusa also symbolizes protection and warding off evil spirits. It’s possible that Gianni Versace chose to use the Medusa head as his logo for its association with power, protection, and beauty.
Versace Today
Today, the Versace brand is known worldwide for its luxurious designs and high-end fashion products. While Gianni Versace passed away in 1997, his legacy lives on through his sister Donatella, who took over as creative director after his death.
In addition to clothing and accessories, the Versace brand has expanded into home decor, hotels, and even fragrances. The name “Versace” has become synonymous with luxury, quality, and style.
Conclusion
While the word “Versace” may not have a specific meaning in and of itself, its association with high-end fashion and luxury has made it a household name. The Medusa head logo adds a touch of mythology and power to the brand, while the Italian roots of the name hint at its heritage and tradition. Overall, Versace is a name that represents elegance, style, and sophistication.