The Hermes logo is one of the most recognizable logos in the fashion industry. It features a horse and carriage, but what does it mean? Let’s dive into the history and symbolism behind the Hermes logo.
The History of Hermes
Hermes was founded in 1837 by Thierry Hermes as a harness workshop in Paris. The company quickly gained a reputation for creating high-quality leather goods and expanded to include other luxury items such as scarves, bags, and clothing.
The Logo Design
The iconic Hermes logo was first introduced in the 1950s. It features a horse and carriage with the brand name written above it. The design was inspired by 19th-century horse-drawn carriages that were used to transport wealthy individuals.
The Symbolism of the Logo
The horse and carriage represent luxury, elegance, and tradition. The image of a horse pulling a carriage has long been associated with wealth and status. In ancient times, only nobles could afford to ride in carriages pulled by horses.
The use of a horse also represents the company’s commitment to quality. Horses are strong and powerful animals that require care and attention. This is similar to how Hermes crafts their products with care and attention to detail.
The Typography
The typography used for the brand name is just as important as the imagery. The font used is called “Duc de Berry” which was created in 1901 by Georges Auriol. This font gives off an elegant and sophisticated vibe that matches perfectly with the brand’s image.
Conclusion
In conclusion, the Hermes logo represents luxury, elegance, tradition, quality, sophistication, and status. Its use of a horse-drawn carriage shows that it has a rich history that dates back centuries. The combination of imagery and typography creates an overall sense of high-end luxury that is synonymous with the Hermes brand.
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