Gucci is a brand that has been around for over 100 years and has become synonymous with luxury and high fashion. With the rise of social media, Gucci has been able to connect with a younger audience through their digital campaigns and collaborations. One of their latest campaigns is called “Gucci Beloved,” which has left many people wondering what exactly it means.
The Gucci Beloved campaign is all about celebrating the brand’s most iconic designs, which have become beloved by their customers over the years. These designs include the GG Marmont, Dionysus, Horsebit 1955, and Jackie 1961 bags. Each of these bags has a unique history and has been reimagined in new colors and materials for this campaign.
The GG Marmont bag was first introduced in 2016 and features a distinctive chevron pattern with the double G logo on the front. The Dionysus bag was inspired by Greek mythology and features a tiger head closure in reference to the god Dionysus.
The Horsebit 1955 bag is a nod to Gucci’s equestrian heritage and features a classic horsebit detail on the front. Finally, the Jackie 1961 bag was made famous by Jackie Kennedy Onassis in the ’60s and ’70s and features a distinctive curved shape.
But what does “Gucci Beloved” actually mean? The term “beloved” refers to something that is dearly loved or cherished by someone.
In this case, Gucci is referring to their iconic designs that have become beloved by their customers over time. The campaign aims to celebrate these designs while also introducing them to a new generation of fashion lovers.
To promote the campaign, Gucci released a series of short films directed by filmmaker Harmony Korine featuring celebrities like Dakota Johnson, Harry Styles, Serena Williams, and Awkwafina carrying different bags from the collection. The films capture each celebrity’s personal style and how they incorporate the Gucci Beloved bags into their everyday lives.
In addition to the short films, Gucci also launched a social media campaign where customers can share their own photos with the hashtag #GucciBeloved. This allows customers to show off their own personal style while also celebrating Gucci’s iconic designs.
Overall, the Gucci Beloved campaign is a celebration of the brand’s most iconic designs and how they have become beloved by their customers over time. The campaign aims to introduce these designs to a new generation of fashion lovers while also celebrating the brand’s rich history and heritage.