What Do Empty Spaces Do in Graphic Design?

Empty space, or negative space, is an important element of graphic design. It’s essentially the blank area around and between elements of a design. When used correctly, it can help to create balance, add emphasis to certain elements and generally make a design look more aesthetically pleasing.

Empty space can also be used to create visual hierarchy in a design. For example, an object that is surrounded by more empty space will appear to be more important than other objects that are closer together. This visual hierarchy helps to guide the viewer’s eye around the page and draw attention to the most important elements of the design.

In web design, empty space can help to make text easier to read by creating white space between lines of text. It also helps break up different sections on a page, making it easier for visitors to find what they need quickly and navigate around the website.

Empty space is also used in logo design and branding as it helps create a strong visual identity for a company or product. By leaving enough empty space around a logo or brand mark, designers are able to ensure that it stands out from its surroundings and remains instantly recognisable.

Conclusion:
In summary, empty spaces play an important role in graphic design by adding balance, emphasising certain elements and helping create visual hierarchy and identity for brands or products. Used correctly, it can make designs look much clearer and more attractive.