What Do Employers Look for in a Graphic Design Portfolio?

When it comes to showcasing a graphic designer’s work, a portfolio is one of the best tools available. Employers use portfolios to decide if a designer has the skills and experience necessary for the job.

A great portfolio should be organized, well thought-out, and demonstrate an understanding of design principles. It should include a variety of pieces that showcase both your technical and creative abilities.

When creating a portfolio, it’s important to focus on quality rather than quantity. Include only your best work and ensure that it accurately reflects your skills and abilities.

Each piece should have a purpose, be well executed, and demonstrate good design principles such as color theory, typography, composition, etc.

Your portfolio should also include examples of relevant projects you’ve worked on in the past. Employers will be looking for pieces that are relevant to their industry or company in particular. For example, if you are applying for an advertising role then you should include pieces that show you understand advertising concepts such as marketing strategies or brand identity.


Quality is key when creating a portfolio; employers want to see evidence that you can consistently produce high-quality work.


Organization is also important; employers don’t want to spend time searching through messy portfolios trying to find the best pieces.


The ability to communicate effectively through design is also essential; employers want to see evidence that you can clearly convey ideas through visuals.


Having an organized and well-crafted portfolio is essential for any graphic designer looking for employment. Employers look for quality pieces that demonstrate technical skill as well as creative flair, along with examples of relevant projects related to their industry or company in particular. They also value designers who can communicate effectively through visual design.