Virgil Abloh is a name that needs no introduction in the world of fashion. Known for his eccentric designs and innovative approach, he has been a game-changer in the industry. In March 2018, he was appointed as the artistic director of Louis Vuitton’s menswear collection, and since then, he has been making waves with his unique vision and style.
Who is Virgil Abloh?
Before we dive into what Virgil did at Louis Vuitton, let’s take a quick look at his background. Born in Rockford, Illinois, Virgil Abloh is an American fashion designer, DJ, and entrepreneur. He graduated from the University of Wisconsin-Madison with a degree in civil engineering but later pursued a career in fashion.
In 2012, he founded his own label Off-White, which gained immense popularity among millennials for its streetwear-inspired designs. He has collaborated with several brands such as Nike, IKEA, and Moncler.
What Did Virgil Do at Louis Vuitton?
When Virgil was appointed as the artistic director of Louis Vuitton’s menswear collection, it was a significant moment for both him and the brand. It was the first time an African-American had been appointed to such a position in the brand’s history.
Virgil’s appointment brought fresh energy and innovative ideas to the brand. He infused his signature streetwear-inspired style into Louis Vuitton’s classic designs and created a unique blend that resonated with millennials.
One of the most notable things that Virgil did at Louis Vuitton was to introduce inclusivity into fashion. He made sure that his designs were not limited to one particular race or gender but were accessible to everyone. His shows featured models from diverse backgrounds walking down the runway wearing clothes that made them feel confident and stylish.
Another thing that set Virgil apart from other designers was his use of technology. He used digital printing techniques to create intricate designs that were impossible to achieve with traditional methods. He also incorporated augmented reality into his shows, allowing the audience to experience his designs in a completely new way.
Conclusion
In conclusion, Virgil Abloh’s appointment as the artistic director of Louis Vuitton’s menswear collection was a significant moment in fashion history. He brought a fresh perspective and innovative ideas that resonated with millennials and made Louis Vuitton more accessible and inclusive. His use of technology and unique vision has set him apart from other designers and cemented his position as one of the most influential figures in fashion today.