What Did Virgil Abloh Do for Louis Vuitton?

Virgil Abloh is a name that has been making waves in the fashion industry for quite some time now. The founder of Off-White, Abloh became the artistic director of Louis Vuitton’s menswear collection in March 2018. Since then, he has made some significant changes to the luxury brand, including creating a new vision for the brand’s menswear.

Who is Virgil Abloh?

Abloh is an American fashion designer and entrepreneur known for his work with Kanye West and his own brand, Off-White. Born in Rockford, Illinois, Abloh graduated from the University of Wisconsin-Madison with a degree in civil engineering before pursuing a Master of Architecture at the Illinois Institute of Technology.

What Did He Do for Louis Vuitton?

As artistic director of Louis Vuitton’s menswear collection, Abloh has brought a fresh perspective to the brand. He has introduced new designs and styles that appeal to younger audiences while still maintaining the luxury image that Louis Vuitton is known for.

Collaboration with Other Artists

One of Abloh’s strengths is his ability to collaborate with other artists. He has worked with streetwear brands such as Nike and Supreme to create limited-edition collections that were highly sought after by consumers. At Louis Vuitton, he continued this trend by collaborating with graffiti artist Futura on a capsule collection that featured bold designs and bright colors.

Inclusion and Diversity

Another change that Abloh implemented at Louis Vuitton was an emphasis on inclusion and diversity. He made history as the first African American artistic director at Louis Vuitton and used his platform to showcase diverse models on the runway. He also incorporated elements of African culture into his designs, such as traditional prints and patterns.

Streetwear Meets Luxury

Abloh’s background in streetwear and his knowledge of luxury fashion allowed him to create a unique blend of the two. His designs at Louis Vuitton featured streetwear-inspired elements such as oversized Silhouettes and graphic prints, but still used high-quality materials and craftsmanship.

Conclusion

In conclusion, Virgil Abloh’s appointment as artistic director of Louis Vuitton’s menswear collection has brought about significant changes to the brand. His emphasis on inclusion and diversity, collaboration with other artists, and unique blend of streetwear and luxury has made Louis Vuitton more relevant to younger audiences while still maintaining its luxury image. It will be exciting to see what Abloh has in store for the brand in the future.