The name Versace has become synonymous with luxury and high-end fashion, but many people may not know the story behind the brand. In this article, we’ll explore what Versace did to become one of the biggest names in fashion.
The Early Years
Gianni Versace, the founder of the brand, was born in Reggio Calabria, Italy in 1946. He grew up in a family that was involved in the fashion industry – his mother was a dressmaker and his older brother, Santo, also went on to work in fashion.
Versace began his career as a designer in the mid-1970s when he started working for various Italian fashion houses. In 1978, he launched his own brand, which quickly gained attention for its innovative designs and use of bold colors and prints.
The Rise of Versace
Throughout the 1980s and 1990s, Versace became one of the most influential designers in the world. He dressed some of the biggest names in entertainment and fashion, including Princess Diana, Madonna, and Naomi Campbell.
Versace’s designs were known for their daring cuts and luxurious fabrics. He wasn’t afraid to experiment with unconventional materials like metal mesh or incorporate elements like leather into evening wear.
The Tragic End
In 1997, Gianni Versace was tragically murdered outside his Miami Beach home by serial killer Andrew Cunanan. The news shocked the world and left many wondering about the future of the brand.
After Gianni’s death, his sister Donatella took over as creative director of Versace. She continued her brother’s legacy by creating collections that were just as bold and daring as Gianni’s designs.
Today, Versace remains one of the most recognizable names in fashion. The brand has expanded beyond clothing to include accessories, fragrances, and even hotels.
In recent years, Versace has collaborated with a number of other brands and designers, including H&M, Alexander McQueen, and Kanye West. The brand’s signature style – bold prints and luxurious fabrics – continues to inspire designers around the world.
So what did Versace do to become such an iconic brand? Gianni Versace’s daring designs and unconventional approach to fashion helped him stand out in a crowded industry. His legacy lives on today through his sister Donatella and the many designers who continue to be inspired by his work.