Louis Vuitton is a luxury fashion brand that has been around for over 160 years. They are known for their high-end leather goods, clothing, and accessories.
But who is the Target audience for Louis Vuitton? Let’s take a closer look.
History of Louis Vuitton
Louis Vuitton was founded in Paris in 1854 by Louis Vuitton himself. The brand started as a luggage company, creating trunks and suitcases that were lightweight and durable. The company quickly became popular among the wealthy and elite who traveled frequently.
The Target Audience
Today, Louis Vuitton is still considered a luxury brand that caters to an affluent demographic. Their Target audience consists mainly of high-income individuals who value quality, exclusivity, and prestige.
Age Range
Louis Vuitton Targets both men and women, but their main age range is between 25-45 years old. This demographic typically has a higher disposable income and is willing to spend more on luxury items.
Geographic Location
Louis Vuitton has a global presence with stores in major cities all over the world. However, their primary markets are in Asia, Europe, and North America.
Income Level
As mentioned earlier, Louis Vuitton Targets individuals with higher incomes. Their products are priced at a premium level which makes them inaccessible to most people. In general, Louis Vuitton customers have an annual income of $150k or more.
Marketing Strategy
Louis Vuitton’s marketing strategy revolves around exclusivity and luxury. They do not hold sales or offer discounts on their products which maintains the perceived value of their brand.
They also use celebrity endorsements as part of their marketing strategy to enhance brand recognition and appeal to their Target audience. Louis Vuitton has collaborated with many high-profile celebrities such as Jennifer Lopez, Kanye West, and Emma Stone.
Conclusion
In conclusion, Louis Vuitton Targets an affluent demographic of individuals who value luxury and exclusivity. Their Target audience consists mainly of individuals between the ages of 25-45 with a high disposable income. Through their marketing strategy, Louis Vuitton has been able to maintain their position as a luxury brand for over 160 years.
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