What Company Owns Cricut?

Cricut is a leading manufacturer of electronic cutting machines and craft products. Founded in 2003, Cricut has grown to become the go-to choice for DIY crafters around the world.

Cricut machines are used to create intricate designs and shapes from a variety of materials, including paper, fabric, vinyl, and more. So what company owns Cricut?

Cricut is owned by the global consumer goods company, Amba Investment Group. Amba Investment Group is an international private equity firm based in Israel that focuses on investing in consumer goods companies. Established in 2007, Amba Investment Group has investments in many different industries across the globe.

In 2017, Amba Investment Group acquired Cricut from its founders for an undisclosed amount of money. Since then, the company has been able to expand its operations into new markets and grow its customer base. Cricut now sells its products internationally and works with major retailers like Walmart and Amazon to distribute them.

Cricut also recently announced a new partnership with Microsoft that will allow customers to create custom designs using Windows-based software. This new technology will make it easier than ever for customers to create unique projects with their Cricut machine.

Cricut continues to be one of the most popular brands when it comes to crafting and DIY projects. With their innovative technology and high-quality products, Cricut is sure to remain at the forefront of this industry for years to come.

In conclusion, the global consumer goods company Amba Investment Group owns Cricut. Since being acquired by Amba Investment Group in 2017, Cricut has been able to expand into new markets and form partnerships with major retailers like Walmart and Microsoft that have allowed it to remain one of the most popular brands when it comes to crafting and DIY projects.