If you’re a fan of high-end fashion, then you’re probably familiar with the iconic brand Louis Vuitton. Known for its luxurious handbags, apparel, and accessories, Louis Vuitton is a global fashion powerhouse that has been around since 1854.
But have you ever wondered what colour their packaging is? In this article, we’ll delve into the history of Louis Vuitton’s packaging and answer this question once and for all.
The Beginnings of Louis Vuitton
Before we get into their packaging, let’s take a quick trip down memory lane and explore the origins of the brand. Louis Vuitton was founded in Paris in 1854 by a young Frenchman named Louis Vuitton. He started out as a trunk maker and quickly gained popularity among the fashionable elite for his unique designs and exceptional craftsmanship.
The Evolution of Louis Vuitton’s Packaging
As the brand grew in popularity, so did its need for recognisable packaging. In the early days, Louis Vuitton trunks were wrapped in grey canvas to protect them during transportation. But as time went on, the brand began to experiment with different colours and designs.
The Brown Monogram
In 1896, Georges Vuitton – son of founder Louis – created the famous LV monogram pattern that we know today. This iconic pattern was designed to make their products easily identifiable and difficult to replicate. The first packaging to feature this pattern was brown cardboard boxes with gold lettering.
The Change to Orange
In the 1980s, there was a shift in the brand’s packaging colour scheme from brown to orange. The reason behind this change is unknown but it’s speculated that it was done to make their products stand out more on store shelves.
The Return to Brown
In recent years, Louis Vuitton has gone back to its roots and returned to its classic brown packaging. The brown boxes are adorned with the iconic LV monogram pattern in gold and tied with a simple brown ribbon.
Conclusion
So, to answer the question – what colour is Louis Vuitton’s packaging? The current packaging is brown with a gold LV monogram pattern and tied with a brown ribbon.
However, over the years, the brand has experimented with different colours including grey, orange and even white. Regardless of the colour, one thing remains constant – Louis Vuitton’s packaging is just as luxurious as their products.
- Key Takeaways:
- Louis Vuitton was founded in Paris in 1854 by Louis Vuitton.
- The brand’s first packaging was grey canvas.
- The famous LV monogram pattern was created in 1896.
- The brand’s packaging colour scheme has changed over time from brown to orange and back to brown again.
Sources:
– https://www.vogue.co.uk/article/the-history-of-louis-vuitton
– https://www.luxury-insider.com/luxury-news/2009/10/history-of-louis-vuitton-packaging
– https://www.pursebop.com/history-of-louis-vuitton-packaging/