What Colors Are Used in Industrial Design?

Industrial design is a form of applied art that combines aesthetics, engineering, and ergonomics to create products that are both functional and visually appealing. It is used in everything from products to architecture, and colors are an important part of industrial design. Different colors can be used to convey different messages, evoke emotions, and draw attention.

The most common colors used in industrial design are neutral tones such as black, white, gray, and brown. These colors provide a clean and minimalistic aesthetic that can be used in many different contexts. They also don’t distract from any other elements of the design, such as text or graphics.

Bright colors can also be used to add energy or excitement to a product. Red is often used to signify danger or warning while blue is often associated with trustworthiness and reliability. Green can signify growth or sustainability while yellow can be used to draw attention or evoke happiness.

Branding: Different colors may also be used for branding purposes. Companies tend to have specific color palettes that they use across all their products so that customers recognize them quickly. For example, Apple uses a predominantly black and white color scheme which has become synonymous with the company.

Moods: Colors can also be used to evoke certain moods or feelings in people. For example, warm tones like reds and oranges may create a feeling of warmth while cooler tones like blues and greens may create a feeling of calmness.

Trends: Color trends also change over time so designers must stay up-to-date on what’s popular at any given time. For example, brighter pastels were popular for many years but now darker jewel tones are trending in industrial design.

Overall, there are many different colors that can be used in industrial design depending on the purpose of the product or project. Neutral tones provide a clean aesthetic while bright colors can add energy or emotion. Colors may also be chosen for branding purposes or to reflect current trends.


Colors play an important role in industrial design – they are often chosen based on their aesthetic appeal as well as their ability to convey certain messages or evoke certain moods. Neutral tones such as black, white, gray, and brown are commonly used but bright colors can also be employed when needed. Additionally, companies will often choose specific color palettes for branding purposes while designers must stay up-to-date on current trends when selecting colors for projects.