Graphic design is a form of art that uses various methods and techniques to create visual representations of ideas. It is used in a wide range of applications including advertising, print media, and web design. Graphic designers use typography, photography, illustration, animation, and other elements to develop visuals that communicate messages or convey information.
Graphic design is a versatile field and can be applied to many different projects. It can be used to create logos, brochures, web pages, magazines covers, book covers, posters, flyers, billboards, advertisements, exhibition designs and more.
Graphic designers develop the overall look and feel of a project by combining text and graphics into an aesthetically pleasing whole. They also use their creative skills to create visuals which communicate the desired message or idea effectively.
The creative process involved in graphic design requires knowledge of colour theory and composition as well as technical skills such as typography and image manipulation. Graphic designers must understand the needs of their clients so they can create effective solutions that meet both the client’s requirements and expectations. This requires creativity as well as problem-solving skills in order to come up with solutions that are both visually appealing and practical.
Graphic design falls under the broader category of communication design which encompasses all forms of visual communication from branding to signage systems to interactive media. Communication design is defined by the International Council for Communication Design (ICOCD) as “the planning process of visual communication through which messages are strategically conveyed through specific channels to Target audiences”.
This definition encompasses all aspects of graphic design including layout & composition, typography & font choice, colour & imagery selection & manipulation as well as web & interactive media design.
Conclusion:
In conclusion, graphic design falls under the category of communication design which encompasses all forms of visual communication from branding to signage systems to interactive media. Graphic designers use various methods and techniques such as typography, photography, illustration and animation to create visuals that convey messages or convey information effectively.