What Are Two Characteristics of Graphic Design?

Graphic design is a creative and artistic process used to communicate a message in a powerful and appealing way. It is used for everything from logos and advertisements to web design and book covers.

Graphic design is an essential part of any successful business or organization, as it helps to create an eye-catching presence in the marketplace.

Two Characteristics of Graphic Design

The two main characteristics of graphic design are visual communication and problem-solving. As a form of communication, graphic design uses visuals like symbols, images, typefaces, color palettes, shapes and more to convey a message. This form of communication is effective because it can be easily understood by almost anyone with even minimal visual literacy.

Graphic design also involves problem-solving. To effectively communicate a message, graphic designers must understand the context in which their message needs to be conveyed, as well as the audience they are designing for. They must also consider what type of medium will best deliver their message – such as print or digital media – and how best to create visuals that will capture the attention of their audience.


Graphic design is a powerful tool for conveying messages in an engaging way. Its two main characteristics are visual communication and problem-solving, which enables designers to effectively create visuals that capture attention while staying true to the desired message.