What Are the 7 Visual Elements of Graphic Design?

Graphic design is the art of creating visual content to communicate messages. It combines technology and art to form visual solutions that get noticed and remembered.

In order to be successful, graphic designers must understand the seven visual elements of design: line, shape, space, value, texture, color and type.


Line is a path created by a point moving in space. Lines can be used to divide or organize the elements on a page, create texture and pattern, and lead the eye in a certain direction. The direction of the line can be used to create a sense of movement on the page.


A shape is two-dimensional and encloses an area. Shapes can be used to create visual balance or contrast on a page. They can also be used to create texture or pattern when combined with other shapes.


Space is an important element of design because it gives objects room to breathe. It allows us to separate elements from each other and create emphasis on certain areas of the page. Space can also provide balance between objects.


Value is the range of lightness (white) or darkness (black) that gives form and volume to an object. Value creates contrast between objects which helps draw attention to certain areas on the page.


Texture adds dimension and interest to an object by simulating how it feels or looks in real life. Texture can be simulated through various techniques such as crosshatching or stippling.


Color is one of the most powerful tools in graphic design because it evokes emotion and draws attention. Color can also help convey meaning or message depending on what colors are chosen.


Type refers to text used in graphic design projects such as headlines, body text, captions etc. Typography is one of the most important elements in any design project because it helps convey meaning and emotion.


The seven visual elements of graphic design are line, shape, space, value, texture, color and type. Each element has its own purpose when it comes to creating visual content that communicates messages effectively. Understanding how these elements work together will help you create successful designs that stand out from the crowd!