Graphic design is an art form that involves the use of images, text, and color to communicate messages. It is used in a variety of media from packaging and advertising to web design and video games. The term “graphic design” can refer to a variety of disciplines, including illustration, typography, industrial design, branding, filmmaking, and photography. There are five main types of graphic design: editorial design, advertising design, information design, interactive design and motion graphics.
Editorial Design involves the creation of print or digital publications such as magazines, newspapers, books and brochures. This type of graphic design focuses on creating visually appealing layouts that are designed to draw in readers. It encompasses the use of typography and images in an engaging way to tell a story or promote a product or service.
Advertising Design is used to create promotional materials for products or services. This type of graphic design involves creating eye-catching visuals that draw attention to the product being advertised. Advertising designers must be able to think creatively in order to come up with fresh concepts that will stand out from the competition.
Information Design is used to make complex information easier to understand by utilizing visuals such as charts, graphs and diagrams. Information designers must be able to distill vast amounts of data into concise visuals that can be quickly comprehended by viewers.
Interactive Design is used when creating websites or mobile applications. This type of graphic design involves creating interactive elements such as menus, buttons and navigation systems that are easy for users to understand and use.
Motion Graphics, also known as animation or video graphics, is used when creating animations for television shows, films or video games. Motion graphics designers must be able to bring characters and scenes alive with their animations.
Conclusion: Graphic Design comes in many forms; editorial design which focuses on print publications; advertising which creates promotional materials; information which distills complex data into visuals; interactive which creates interactive elements; and motion graphics which brings characters alive with animation.